Friday, September 2, 2011

Back To The Start

You're probably going to see this commercial from Chipolte hitting a lot of the sustainable living blogs.    It's perfectly eloquent!

Coldplay's haunting classic 'The Scientist' is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, "Back to the Start." The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.  Chipolte is known for purchasing sustainable and locally produced food for their stores.

1 comment:

  1. My friend just shared this on Facebook and I loved it! What a great video!