Fresh: The Movie, FREE Streaming Until February 1st!

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

FRESH Details

Total running time: 72 minutes

Production Year: 2009

Produced and Directed by: ana Sofia joanes

Edited by: Mona Davis

Director of Photography: Valery Lyman

Music: David Majzlin

Sound Design: Eric Milano

Mixing: Tom Paul

Poster Design: Seltzer Studio Graphics

Go HERE to get FREE streaming of Fresh: The Movie now through Wednesday February 1st.  

You're NOT going to want to miss this!




I wanted to get this free offer out there as quickly as possible.  Tomorrow I'll post my wrap up of "The Pantry Challenge."




And don't forget to hop over to Homestead Revival!

Fresh: The Movie

Heather and I drove to Olean, NY last night for a viewing of the movie, "Fresh" at St. Bonaventure. I came home just full of new ideas and "ah ha!" moments. The movie was presented by my business model, Canticle Farms, and I was fortunate to meet one of the owners and get an invitation to visit.

In the movie, "Fresh," the operation, Growing Power, run by Will Allen was particularly impressive. I love how he went vertical -rather than just horizontal - in his high tunnels and green houses. I love his use of aquaponics and vermiculture. Impressive, and something I'd like to emulate!



When Russ Kremer tells how he went from a conventional intensive hog operation to an organic operation it's completely eye-opening. You realize, this CAN be done.



And finally, there's the Sustainable Living Guru, Joel Salatin, of Polyface Farm




These people are changing the world one small farm operation at a time. They're trying to leave something better for our children and our children's children - sadly, something not much found nowadays.